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YSL hero imagery
Commercial & Retail

YSL

Kuala Lumpur, Malaysia

Profile

Yves Saint Laurent is a legendary French fashion house founded in 1961 by Yves Saint Laurent and Pierre Bergé. From the beginning, it reshaped modern style—bringing the confidence of menswear into womenswear with icons like Le Smoking, and redefining luxury through ready-to-wear with Saint Laurent Rive Gauche. Rooted in Paris yet always forward-looking, the Maison is recognised for sharp tailoring, clean silhouettes, and a distinct edge that feels both elegant and unapologetic. Across its collections and imagery, Saint Laurent continues to champion individuality and self-expression, holding its place as one of fashion’s most influential names.

Design Solution

For the Yves Saint Laurent boutique, our role covered full consultation, design, and installation, focused on creating background music that suits the brand’s sleek, confident style. The client wanted sound that adds atmosphere and energy, while keeping the store looking clean and uncluttered—without any visible speakers. We delivered a fully hidden audio setup that blends into the boutique’s design, so the space stays visually refined while music fills the room evenly. The sound is balanced to feel rich and immersive, but still comfortable for conversation and browsing. The result is a premium in-store mood that supports the YSL experience—bold, modern, and effortless.

YSL image 1

Yves Saint Laurent is a legendary French fashion house founded in 1961 by Yves Saint Laurent and Pierre Bergé. From the beginning, it reshaped modern style—bringing the confidence of menswear into womenswear with icons like Le Smoking, and redefining luxury through ready-to-wear with Saint Laurent Rive Gauche. Rooted in Paris yet always forward-looking, the Maison is recognised for sharp tailoring, clean silhouettes, and a distinct edge that feels both elegant and unapologetic. Across its collections and imagery, Saint Laurent continues to champion individuality and self-expression, holding its place as one of fashion’s most influential names.

YSL image 2

Audio kept visually quiet through careful placement and tuning, preserving the boutique’s clean lines and premium finishes.

Project Details

Project Location
Pavilion, Kuala Lumpur, Malaysia
Completion Date
September 2008

Sound System

  • Amina AIW3
  • REL Q108

Project Gallery

Signature Installation Gallery

YSL gallery 1
Even background music coverage tuned for comfort at low volume, keeping the space elegant and conversation-friendly.
Audio kept visually quiet through careful placement and tuning, preserving the boutique’s clean lines and premium finishes.

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