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Showroom & Experience Center

Kuala Lumpur

R-13A-2A, M-City Ampang

No 326, Jalan Ampang

50450 Kuala Lumpur, Malaysia

+60 12-325 6513sales@nextrendy.com
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Bangsar

162, Jalan Maarof,

Bangsar,

59100 Kuala Lumpur, Malaysia

+60 19-369 3033sales@nextrendy.com
View Location

Singapore

18 Sin Ming Lane

#08-06 Midview City

573960 Singapore

+65 6659 4900sales@nextrendy.com
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Authorised partners
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K-array
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Trinnov
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BE@RBRICK
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Amina
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© 2026 Nextrend Systems Sdn Bhd0832494U / 200801031162
Van Cleef & Arpels hero imagery
Commercial & Retail

Van Cleef & Arpels

Kuala Lumpur, Malaysia

Profile

Van Cleef Arpels defines poetic luxury. Craftsmanship imagination unite across enduring creations.

Design Solution

For Van Cleef & Arpels, the brief was to create a background music experience that reflects the Maison’s poetic vision of luxury—subtle, refined, and deeply considered. In a space where craftsmanship, emotion, and detail take centre stage, the audio needed to enhance the boutique atmosphere without introducing any visible technology or distraction from the jewellery itself. Our role covered consultation and installation, with a focus on delivering an invisible, design-integrated audio solution. Sound is gently diffused throughout the space, creating a calm and intimate ambience that supports conversation and complements the rhythm of the boutique. Fully concealed within the architecture, the system preserves the purity of the interiors while reinforcing the brand’s sense of quiet elegance—an experience that feels seamless, intentional, and unmistakably aligned with Van Cleef & Arpels’ timeless approach to luxury.

Van Cleef & Arpels image 1

Van Cleef Arpels defines poetic luxury. Craftsmanship imagination unite across enduring creations.

Van Cleef & Arpels image 2

Zoned coverage maintains consistent tonal balance. Ambience flows seamlessly through salons throughout.

Van Cleef & Arpels image 3

Tuning prioritises comfort and clear conversation. Smooth mids controlled highs prevent fatigue.

Van Cleef & Arpels image 4

Warm elegant sound suits luxury pacing. Presence remains subtle consistent storewide everywhere.

Van Cleef & Arpels image 5

Audio coverage shaped around display moments and seating areas, supporting intimate consultations without spilling into neighbouring zones.

Van Cleef & Arpels image 6

Audio shaped around displays and seating.Experience stays cohesive across private salons.

Project Details

Project Location
Pavilion, Kuala Lumpur, Malaysia
Completion Date
October 2020

Sound System

  • Amina Edge3 MT
  • TOA A-1812 ER
  • TOA AT-4060

Project Gallery

Signature Installation Gallery

Van Cleef & Arpels gallery 1
Soft, evenly distributed background music tuned for low-volume clarity—present but never intrusive, keeping the focus on the pieces and the client experience.
Zoned coverage maintains consistent tonal balance. Ambience flows seamlessly through salons throughout.
Tuning prioritises comfort and clear conversation. Smooth mids controlled highs prevent fatigue.
Warm elegant sound suits luxury pacing. Presence remains subtle consistent storewide everywhere.
Audio coverage shaped around display moments and seating areas, supporting intimate consultations without spilling into neighbouring zones.
Audio shaped around displays and seating.Experience stays cohesive across private salons.

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