Event
CROSSOVER is a multi-label retail space and concept flagship store. With installation-like spaces and special pop-ups, CROSSOVER houses top Japanese and European labels and more, including Carhartt WIP, Aries and Patta.
Nextrend Systems was invited to provide the sound solution for the Crossover Asics Nimbus 10.1 launch event, designing a system that merges seamlessly with the immersive sound lab created by Kaito. The goal was to deliver a cohesive auditory experience that complements the interactive and experimental theme of the event.
For this installation, the Amina Invisible Speaker was chosen as the primary audio solution. Rather than concealing the speaker, we showcased its raw design, aligning perfectly with the irregular and industrial aesthetic of Kaito’s sound lab. The speakers provided clear, balanced, and immersive sound while reinforcing the creative theme of the space.
The combination of Kaito’s Liquid Mirror sound installation and the Amina Invisible Speaker elevated the sound lab experience to a whole new level. Visitors were immersed in a dynamic auditory environment that responded intuitively to movement and space, creating a truly interactive sound experience.
A standout feature of the experience was a custom sensor embedded inside the shoes, allowing the sound to shift in sync with movement and touch. This integration of motion-responsive audio added a layer of interactivity, fully engaging visitors and creating a unique, immersive connection between the physical environment and the sound system.
By combining Amina Invisible Speakers with Kaito’s creative installations and interactive technology, we delivered a bespoke, immersive, and visually striking audio experience. The project demonstrated how carefully designed sound solutions can enhance innovation, interaction, and visitor engagement in experiential events.
By combining Amina Invisible Speakers with Kaito’s creative installations and interactive technology, we delivered a bespoke, immersive, and visually striking audio experience. The project demonstrated how carefully designed sound solutions can enhance innovation, interaction, and visitor engagement in experiential events.
By combining Amina Invisible Speakers with Kaito’s creative installations and interactive technology, we delivered a bespoke, immersive, and visually striking audio experience. The project demonstrated how carefully designed sound solutions can enhance innovation, interaction, and visitor engagement in experiential events.
This project showcased how thoughtful speaker selection and precise placement can deliver an immersive sound experience while maintaining architectural harmony. By combining K-array’s discreet performance with Brionvega’s iconic design, we created a soundscape that complemented the luxury setting and elevated the overall event experience.
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