Crossover Asics Gel-Nimbus 10.1 Launch Event
Description
Location : Crossover, The Exchange TRX
Date : 4th Oct 2024 (Friday)
Profile
CROSSOVER at The Exchange TRX is a multi-label retail space and concept flagship store. With installation-like spaces and special pop-ups, CROSSOVER houses top Japanese and European labels and more, including Carhartt WIP, Aries and Patta.
CROSSOVER retail space is also known for its creative visual merchandising which is inspired by tachiagari (meaning ‘beginning’ in Japanese). Its unique approach of mixing high and low-end brands has been described by its founder as ‘beautiful chaos’.
Role
Nextrend Systems has been invited to the Crossover Asics Nimbus 10.1 launch event as a sound solution provider. We design sound solutions that merge seamlessly with the sound lab created by Kaito.
For this event, the Amina Invisible Speaker has been chosen as the primary sound solution. We chose not to hide the Amina speaker, showcasing its raw design to align with the irregular and raw theme of the sound lab.
The combination of the Liquid Mirror sound installation by Kaito and the Amina Invisible Speaker by Nextrend Systems elevates the sound lab experience to a whole new level.
Lastly, a standout feature is a tailor-made sensor inside the shoe that responds to touch or movement, allowing sound to shift in sync with the Amina Invisible Speaker.
Key Products
Sound System: